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	<title>Magnet Strategy</title>
	<link>http://www.magnetstrategy.com</link>
	<description></description>
	<lastBuildDate>Thu, 18 Sep 2008 16:07:30 +0000</lastBuildDate>
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	<item>
		<title>Make opening your email worth my while</title>
		<description>I just received an email from Chapters.  Here's what I saw:


Wow.  They are going to save me 99 cents!  Generous!

Usually the savings are in the range of 25-30%.  I've gotten used to that I guess.  So when I see a 9% discount (that amounts to ...</description>
		<link>http://www.magnetstrategy.com/2007/02/16/make-opening-the-email-worth-my-while/</link>
			</item>
	<item>
		<title>Our Power</title>
		<description>I love this.  Our Power - essentially localized buying clubs for residential solar energy systems.  It's so smart and simple and *important*. As a fund raiser, a complilation album has been released that includes Canadian musicians Gord Downie, Ron Sexsmith, and Steven Page alongside indie rock heros like ...</description>
		<link>http://www.magnetstrategy.com/2007/01/25/our-power/</link>
			</item>
	<item>
		<title>Pneumatic&#8230; bazookas?</title>
		<description>Don't even ask. Oh god don't ask.

I found myself at pamelaanderson.com a moment ago. There are so so so many hilarious things at this site - from the illustrations to the content - that it's actually worth a visit.  Go, take a minute and visit the site.  Go.

One ...</description>
		<link>http://www.magnetstrategy.com/2006/11/27/pneumatic-bazookas/</link>
			</item>
	<item>
		<title>Beautiful Interface</title>
		<description>I found myself at Moo.com today, directed there by Flickr to get some free mini-cards.&#160; Aside from the fact that the end product looks very cool, and I can't wait to get my 10 free cards, the interface is completely amazing.&#160; Quite simply, it simply works.&#160; Perfectly. Go try it ...</description>
		<link>http://www.magnetstrategy.com/2006/09/20/beautiful-interface/</link>
			</item>
	<item>
		<title>Back in Business</title>
		<description>It's been a while since I've updated this site.  Lots and lots has happened, some awful things and some wonderful things.  I guess life is like that.  I'm back at work now, and I'm taking on some cool projects.

Thanks and love to those who have supported me ...</description>
		<link>http://www.magnetstrategy.com/2006/08/29/back-in-business/</link>
			</item>
	<item>
		<title>At Home Depot, you&#8217;re the enemy.</title>
		<description>Really.  The CEO at Home Depot believes that you, the customer, is the enemy, needing to be conquered.
From Business Week:
"In the military, we win battles and conquer the enemy," says Ray. At Home Depot, "we do that with customers."
There are so many shocking things in this article that it's ...</description>
		<link>http://www.magnetstrategy.com/2006/04/02/at-home-depot-youre-the-enemy/</link>
			</item>
	<item>
		<title>Don&#8217;t Hire a SEM Expert!  Sue Google Instead!</title>
		<description>From this Reuters report:
A parental advice Internet site has sued Google Inc., charging it unfairly deprived the company of customers by downgrading its search-result ranking without reason or warning.......

..... KinderStart charges that Google without warning in March 2005 penalized the site in its search rankings, sparking a "cataclysmic" 70 percent ...</description>
		<link>http://www.magnetstrategy.com/2006/03/21/dont-hire-a-sem-expert-sue-google-instead/</link>
			</item>
	<item>
		<title>Selling Global Warming</title>
		<description>Seth Godin has posted about why the 'marketing' of the global warming problem has failed. He's got some good points about the problems:
1) that the words in the name - global and warming - both inspire good, warm feelings - we think that 'global' is good, and warm is, of ...</description>
		<link>http://www.magnetstrategy.com/2006/03/02/selling-global-warming/</link>
			</item>
	<item>
		<title>RunLondon</title>
		<description>My friend Phil would like this I think - if only he lived in London.  I think he'd like the mapping / running / sharing parts of this site.  I am not crazy about the actual interface and while has been an attempt at added content, (such as ...</description>
		<link>http://www.magnetstrategy.com/2006/02/28/runlondon/</link>
			</item>
	<item>
		<title>Microsoft ipod Packaging</title>
		<description>Oh, this is good.  So good.  This is why I often hesitate to tell people I'm involved in 'marketing'.  Because this is what they think I do. Yikes. </description>
		<link>http://www.magnetstrategy.com/2006/02/27/microsoft-ipod-packaging/</link>
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