Wow. They are going to save me 99 cents! Generous!

Usually the savings are in the range of 25-30%. I’ve gotten used to that I guess. So when I see a 9% discount (that amounts to less than $1.00!!), I think it’s pathetic, and I’m sort of irked that I bothered to open their email. I wonder if I’ll be quick to open subsequent emails from Chapters…..

Now I just have to figure out the government rules and requirements and grid-tie options for Western Quebec and get organizing.

I found myself at pamelaanderson.com a moment ago. There are so so so many hilarious things at this site - from the illustrations to the content - that it’s actually worth a visit. Go, take a minute and visit the site. Go.

One of the funniest things about the site is the first line of her “Bio” page that reads: “Pneumatic blonde Pamela Anderson is an American icon, born and raised in a small town in Canada…”

Pneumatic? What? She is filled with “or pertaining to air, gases, or wind” (Dictionary.com)?? (At least now the ‘mystery’ of those enormous bazookas has been solved!)

This is the definitive case study of “When you create a website, you really should hire a writer. A real writer. Not a pneumatic writer.”

UPDATE: While I don’t take any of this back, or agree with the usage, according to the Urban Dictionary, “in the novel “Brave New World” by Aldous Huxley, the word ‘pneumatic’ was used to describe the sensation of sex with the main female character Lenina. In this context it means well rounded, or bouncy, in reference to her breasts and her body.”

Bouncy. Not really a surprise, I guess. But I feel like I am learning (or plagued to visualize) more about Ms. Anderson’s horizontal life than I bargained for when I made my innocent trip to her site. But then again, I guess that’s the goal, the visualizations, of most of her website visitors…… I am so not her target audience.

Bravo Moo.com.

Thanks and love to those who have supported me over the past 5 months and a ‘damn you’ to those who have provided more heartache and stress than I care to recall.

Onwards and upwards from here!

From Business Week:

“In the military, we win battles and conquer the enemy,” says Ray. At Home Depot, “we do that with customers.”

There are so many shocking things in this article that it’s difficult to know where to start. I’m foaming at the mouth with disgust. Happily there’s both a Rona Depot and a Home Hardware in our village so I will never have to don fatigues and cross enemy lines in order to partake in home improvement projects. I’ve always thought that Home Depot was slightly creepy but I’ve never figured out why I felt that. It’s crystal clear to me now.

A parental advice Internet site has sued Google Inc., charging it unfairly deprived the company of customers by downgrading its search-result ranking without reason or warning…….

….. KinderStart charges that Google without warning in March 2005 penalized the site in its search rankings, sparking a “cataclysmic” 70 percent fall in its audience — and a resulting 80 percent decline in revenue.

“Kinderstart - Because kids don’t come with instructions.” This site should be called: “Lawyers - Because we never learned to play well with others.”

This company (kinderstart.com — no link because they don’t deserve it — you’ll have to cut and paste) so clearly doesn’t understand the web. This lack of understanding always surprises me. I am not surprised that there’s a lawyer wanting to get some fame by fighting the case but I am surprised that the company behind Kinderstart is prepared to go head to head with Google.

Kinderstart, from first glance, appears to want to be a child / parent-related search engine itself. (Though it’s hardly sophisticated, or world-class, or innovative, or even well done. I am a parent, and I’d never use this site. Why would I?) Given that they’d like to be an engine of some sort, themselves, I’d bet there’s another motive behind this law suit other than the site’s decline in revenue. I am not even sure I understand this site’s revenue model….. the irony is that it seems that this sites may get its primary source of revenue from Google Adwords.

I don’t imagine that Google is shaking in their boots.

Seth proposes the name ‘atmosphere cancer’.

Alternately, what about ‘death by choking’ or ‘poisonous air’ or even “air flu” (given the ’success’ of ‘bird flu’ in raising global fear) - making the problem personal to each of us so that we can’t think, “atmosphere cancer? Poor guy. But cancer will never happen to me. I don’t smoke. It doesn’t run in my family.”

But ‘death by choking’ is personal. I can envision that. It’s terrifying.

2) that global warming is happening too slowly and with not enough visual impact to make good tv. How true! Yet how pathetic we as a people are! It’s all about fast moving images and bright lights.

Seth Godin is so right. This is a huge marketing challenge. It would be awesome if the best minds in the advertising business would get behind this and try to change our thinking about this issue. What about turning global warming into a reality tv show? I hear they are all the rage.

I realize that there are a few similar, often non-branded sites on the web, such as this one, or this one or this one, but I think this RunLondon is interesting from a marketing perspective - there’s a lot of potential in this site.