Overview of Skills
Jennifer Ross-Tolton
I have worked on the web since 1996. My skills include site strategy and planning, information architecture, writing (specifically for the web), search marketing, site marketing and traffic analysis. I have expertise in privacy legislation as it relates to the web and internet based communication.
I work with companies and organizations to define, execute, and measure online strategies that directly contribute to measurable business goals.
I have a B. Comm (Hons - Marketing) from Queen’s University. Additionally, I hold a Masters of Science (Mgmt) from the University of British Columbia where my (pre-web) thesis focused on the effectiveness of political advertising in Canadian federal elections.
I have experience in web strategy, writing, and internet marketing in the following sectors:
- Automotive
- Consumer packaged goods
- Legal and professional
- Municipal government
- Quick service restaurants
- Real estate
- Software for business and consumers
- Sustainability, environmental
- Travel and tourism
I can be contacted by email at jross@magnetstrategy.com or by telephone at 613-297-5111.