Jennifer Ross
I am professional marketer with more than twenty years of experienced in both the corporate and nonprofit / public world. Over time, I have found that my interest and passion lies in helping organizations in the nonprofit community communicate with their clients and stakeholders.
I seek to do good work. I seek to do work that I can proudly present to my family as useful, good, and contributing to a better world.
I work with companies and organizations to define, execute, and measure marketing strategies that directly contribute to measurable business goals. I am a proud nerd – so the research part of marketing especially appeals to me.
I have worked on the web since 1996. My skills include site consumer research, business research, strategy and planning, information architecture, writing (specifically for the web), search marketing, site marketing and traffic analysis. I have expertise in privacy legislation as it relates to the web and internet based communication.
I have a B. Comm (Hons – Marketing) from Queen’s University. Additionally, I hold a Masters of Science (Mgmt) from the University of British Columbia. I chose to do a M.Sc. (Mgmt) instead of an MBA because it allowed me to dive deeper into the analytical side of marketing.
My (pre-web) Master’s thesis focused on the effectiveness of political advertising in Canadian federal elections. I came to this thesis topic rather reluctantly, after my degree advisor very clearly announced that my intended goal of writing about the role of social responsibility in business had no place in a Business School. He dismissed me, sending me to the department of Philosophy to study such ‘flighty topics’!
Oh my! How times have changed. (The advisor in question never did change. But, happily, he did retire. And the world moved on without him! Hurray for progress!)
I have experience in marketing research, strategy and execution, writing, and internet marketing in the following sectors:
- Nonprofit organizations
- Healthcare
- Legal and professional services
- Natural resources
- Municipal government
- Federal government
- Automotive
- Quick service restaurants
- Real estate
- Software for business and consumers
- Sustainability, environmental
- Travel and tourism
I can be contacted by email at jross@magnetstrategy.com.
