Make opening your email worth my while

I just received an email from Chapters. Here’s what I saw:

Wow. They are going to save me 99 cents! Generous!

Usually the savings are in the range of 25-30%. I’ve gotten used to that I guess. So when I see a 9% discount (that amounts to less than $1.00!!), I think it’s pathetic, and I’m sort of irked that I bothered to open their email. I wonder if I’ll be quick to open subsequent emails from Chapters…..