At Home Depot, you’re the enemy.

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Really. The CEO at Home Depot believes that you, the customer, is the enemy, needing to be conquered.

From Business Week:

“In the military, we win battles and conquer the enemy,” says Ray. At Home Depot, “we do that with customers.”

There are so many shocking things in this article that it’s difficult to know where to start. I’m foaming at the mouth with disgust. Happily there’s both a Rona Depot and a Home Hardware in our village so I will never have to don fatigues and cross enemy lines in order to partake in home improvement projects. I’ve always thought that Home Depot was slightly creepy but I’ve never figured out why I felt that. It’s crystal clear to me now.

This entry was posted on April 02nd, 2006 and is filed under Marketing, Retail, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.