How to Help your Competitor Reinforce its Claim
1) Throw a hissy fit about the actions of CARTOON CHARACTERS (a cheetah and a hare) in a television advertisement that supposedly represent your company, and your competitor.
2) Sue said competitor over the fact that their CARTOON ‘cheetah’ eats (and vomits) your CARTOON ‘hare’, claiming it’s dispareging and tarnishing your brand.
Rogers and its wireless company yesterday filed a lawsuit in Federal Court against BCE and its wireless arm, alleging the spot with the cheetah and other ads “disparage, denigrate, discredit, tarnish, diminish, and otherwise depreciate” its brand.
The ad is here.
I am confused. Is it the the barfing part that is disparaging and tarnishing to the brand? Would have it been ok if the chetah just beat the hare in an ‘honest’ race?
Note to Rogers: the ad depicts CARTOON CHARACTERS, man. Chill. Your lawsuit only serves to get more people to see the ad, reinforcing the ad’s message - that Bell beats Rogers. Can’t you beat the actions of cartoon characters with actual facts? That your service is faster and stronger? No? Then maybe the hissy fit / lawsuit is your best weapon afterall.
Me, I hate them both and would love to watch a full out bloody brawl. And I’m not talking CARTOON CHARACTERS anymore.