My friend Phil would like this I think - if only he lived in London. I think he’d like the mapping / running / sharing parts of this site. I am not crazy about the actual interface and while has been an attempt at added content, (such as training schedules), this stuff is pretty weak. There’s such great opportunity here - for a global running site full of visitor submitted maps, localized info and good content. I love that this site is lightly branded - seems very appropriate, value-add, yet at the same time, there’s no mistaking who is ’sponsoring’ the site.

I realize that there are a few similar, often non-branded sites on the web, such as this one, or this one or this one, but I think this RunLondon is interesting from a marketing perspective - there’s a lot of potential in this site.